Search Engine Optimisation (SEO)

SEO

SEO is Search engine Optimising. This is something often overlooked by many website owners. It is an ongoing process of altering, managing and monitoring your website to make it appear as high as possible for key terms for your business.

 

What is SEO?

SEO is a range of techniques to help your website show up in search engines for certain keywords. It's a minefield of do's and dont's with many techniques that can get you banned from google if you are found using them (often called Black Hat SEO).

 

The truth about search engine optimisation is that it takes time to get results, so you should start as soon as possible. You need to show up for the keywords that are useful to you, not a keyword that is hardly ever used. (this is often how people who offer to get you to number 1 acheve their result - they pick an obscure keyword and promote you site for it - this gets YOU nowhere!)

 

You need to appear high up for a specific much used term to generate real business (have a look at findasitters position in google for the keyphrase "find a babysitter" Click here for the google results Or Bluemoon Leathers for Leather Jacket)